MICROBRANDS
Curated Links to Watchmakers
Welcome to the Microbrands page on Horologius, your ultimate resource for discovering the world of independent and innovative watchmakers. This page is dedicated to showcasing an ever-growing collection of exceptional wristwatches crafted by microbrands from around the globe.
Discover timepieces that embody creativity, craftsmanship, and individuality. From the refined elegance of Berneron and the sophisticated engineering of Maurice Lacroix to the vintage charm of Baltic and the minimalist precision of Unimatic, each watch tells a unique story.
Each microbrand offers something unique, from timeless aesthetics to cutting-edge mechanics, making them a must-see for any watch enthusiast. Use this page to explore these incredible brands.
Microbrand Watch Directory
Baltic
Unimatic
Berneron
Maen
Ming
Dug Glashütte
Ophion
Maurice Lacroix
Hands-on Microbrand Reviews
Best Microbrand Watch Guides
FAQ
What is a Microbrand?
A microbrand watch refers to a timepiece created by independent or small-scale watchmakers that focus on unique designs, quality craftsmanship, and limited production runs. Unlike mainstream luxury brands, microbrands often emphasize direct-to-consumer sales, affordability, and exclusivity, making them highly sought-after by watch enthusiasts.
Some well-known microbrand watchmakers include Kurono Tokyo, Ming, Berneron, Straum and Formex, each offering distinctive designs and mechanical innovation.
Are Microbrand Watches Worth Buying?
Yes, microbrand watches are worth buying, especially for collectors looking for unique designs, exceptional craftsmanship, and great value for money. Many microbrands use high-quality Swiss, Japanese, or in-house movements, along with premium materials like sapphire crystals, titanium, and ceramic bezels.
Additionally, because microbrands typically produce limited quantities, owning one means having a watch that stands out from mass-market timepieces.
How Do Microbrand Watches Compare to Luxury Brands?
Microbrand watches often offer better value for money compared to luxury brands, as they focus more on quality materials, innovative designs, and direct customer engagement rather than heavy marketing and branding costs. While microbrands may lack the heritage of Rolex or Omega, they often match or exceed luxury brands in movement quality, case finishing, and design creativity.
Where Can I Buy Microbrand Watches?
The best place to buy microbrand watches is directly from official brand websites, ensuring authenticity and access to exclusive releases. Many microbrands operate with limited production runs, so purchasing directly from the source is often the best way to secure your preferred model.
At Horologius, we provide curated links in each of our reviews, directing you to the official store of the featured microbrand. This ensures that you are buying authentic watches at the best prices, with full manufacturer warranties.
Since many microbrands operate on a pre-order or limited-stock basis, staying informed through brand newsletters and social media is key to securing a sought-after timepiece.
