
Switzerland
Two friends, a Geneva studio and a Kickstarter that funded in 35 seconds. Vintage chronograph design from the 1940s and 1950s, priced for people who could never afford the originals.
On the wrist
The brand
Furlan Marri was founded in Geneva in November 2019 by Andrea Furlan, a Swiss industrial designer, and Hamad Al Marri, an artist from Saudi Arabia. Their starting point was simple: bring emotional watchmaking and the fine details of vintage pieces to people who would never buy the originals. Andrea’s interest goes back to his grandfather’s watchmaker’s cabinet full of old components. Hamad’s started with an Omega Seamaster he was given at fourteen.
The brand launched on Kickstarter in 2021 and its first watch was fully funded in 35 seconds. Seven months later it won the Horological Revelation prize at the GPHG, which is an unusual thing for a brand selling meca-quartz chronographs to pull off. It turned Furlan Marri from a crowdfunding success into one of the most talked-about independents of the decade.
The design language is mid-century chronograph through and through. Sector dials, two-tone colourways, cornes de vache lugs and small cases around 38mm, all things that defined the 1940s and 1950s and all things that most modern brands have abandoned in favour of bigger and louder. Furlan Marri kept them, and the restraint is exactly why the watches photograph so well.
The range now runs in tiers. The Mechaquartz chronographs use the Seiko VK64 and open the catalogue at around €600. The Cornes de Vache automatics step up to Swiss movements, with the Salmon Sector we reviewed running the La Joux-Perret G100 and its 68 hour power reserve. At the top sits the Disco Volante collection, where the Disco Verde pairs a hand-wound Peseux 7001 with custom bridges finished in Geneva, at around €2,700.
Everything is designed and prototyped in Geneva. Most components come from Hong Kong and Japan, straps and accessories from Italy and France, with Swiss sourcing for the Swiss-made pieces. The brand is unusually open about that split, and it is part of the reason the pricing holds up.
You love vintage chronograph design and small cases, you would rather have a meca-quartz watch that looks like a 1950s original than an automatic that looks like everything else, or you want to step up to a genuinely hand-finished Swiss movement without paying independent watchmaker prices. The Mechaquartz models are the best entry point, and the Disco Volante is the one to save for.
If you like Furlan Marri
People also ask
Furlan Marri is based in Geneva, Switzerland, where every watch is designed and prototyped. Most components are sourced from Hong Kong and Japan, straps and accessories from Italy and France, and Swiss components are used for the Swiss-made models.
Roughly €600 to €2,700 for the core collections. The Mechaquartz chronographs are listed at CHF 585 excluding taxes. The automatic Cornes de Vache models sit around €1,350, and the hand-wound Disco Volante pieces around €2,700. Special editions can go higher.
The Mechaquartz chronographs use the Seiko VK64, a hybrid meca-quartz with a mechanical chronograph module. The Cornes de Vache automatics use the Swiss La Joux-Perret G100 with 68 hours of power reserve. The Disco Volante uses a hand-wound Peseux 7001 with custom bridges finished in Geneva.
Yes, if vintage design is what you are paying for. The dials, case proportions and finishing are well above what the price suggests, and the brand won the GPHG Horological Revelation prize within a year of launching. The meca-quartz entry models trade mechanical romance for accuracy and price, which is the honest compromise that made the brand accessible in the first place.
Andrea Furlan, a Swiss industrial designer, and Hamad Al Marri, an artist from Saudi Arabia. They founded the brand in Geneva in November 2019 and launched on Kickstarter in 2021, where their first watch was funded in 35 seconds.
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