Straum

Straum is a beacon of contemporary Scandinavian watchmaking, where raw Norwegian nature becomes more than just an inspiration, it’s the lifeblood of the brand’s design philosophy. Founded by Øystein and Lasse, two talented designers who reconnected over their shared vision, Straum watches channel the untamed beauty of Norway’s landscapes into every detail. This isn’t just another microbrand vying for a place on collectors’ wrists; Straum exudes a resolute spirit, weaving a rich tapestry of modern aesthetics and technical finesse that resonates with aficionados drawn to authentic storytelling in horology.​

At the core of Straum’s ethos is an unwavering dedication to honest materials and tactile experiences. Each timepiece is crafted to evoke the textures, contours, and inherent soul of Norwegian nature, with expressive dials and dynamic case forms reflecting glaciers, fjords, and rugged coastlines. I’ve admired the way Straum balances minimalism with depth, achieving a harmony that’s unmistakably Scandinavian yet refreshingly daring. The founders’ backgrounds in design shine through in their signature collections, where every watch becomes a testament to the brand’s commitment to artistry, never just decoration for its own sake.​